Placeholders are Adjust’s exclusive set of dynamic macros used to deliver raw data via real-time callbacks (or postbacks). Placeholder availability is determined by your relationship with Adjust. Find out which placeholders are available to you in the list below.
I'm an Adjust
As an Adjust account holder, you are able to receive all placeholder data from Adjust.
As a special partner, you are able to receive limited data points on non-attributed activities.
As an integrated partner, you are able to receive specified placeholder data for any attributed traffic.